Director of User Acquisition & Performance Marketing – Battle Creek Games

Battle Creek Games, the independent studio behind mobile hits No Limit Drag Racing 2, Offroad Outlaws, and American Marksman, is searching for an experienced and creative Director of User Acquisition to fuel growth across our portfolio. If you're a strategic thinker who thrives on optimizing campaigns, experimenting with new channels, and driving player retention, we’d love to hear from you!

About the Role

As our Director of User Acquisition & Performance Marketing, you'll own the entire lifecycle of paid advertising campaigns — from strategic planning to execution and continuous optimization across key platforms like Apple, Google, Meta, and AppLovin. Collaborating closely with our Product, Data, Creative, and Finance teams, you'll leverage data-driven insights to enhance targeting, creative strategies, and ROI.

Key Responsibilities

• Campaign Ownership: Architect, launch, and optimize paid campaigns across major platforms (Apple, Google, Meta, AppLovin).
• Budget & Goal Management: Balance marketing budgets with ambitious acquisition and retention goals, constantly fine-tuning for efficiency.
• Experimentation & Growth: Continuously test new channels, creative concepts, and acquisition strategies to uncover growth opportunities.
• Data-Driven Decisions: Analyze performance data to refine targeting, creative direction, and overall acquisition strategy.
• Reporting & Attribution: Use attribution tools (AppsFlyer) to track campaign performance, gather insights, and present actionable recommendations.
• Competitive Analysis: Monitor competitors and industry trends to identify new strategies and opportunities for user growth.
• Quality & Retention: Ensure acquisition efforts drive high-quality users who contribute to strong retention and net-positive Return on Ad Spend (ROAS).

Required Skills & Experience

• Hands-on UA Expertise: Proven experience running high-performance campaigns using Google App Campaigns, Meta, Apple Search Ads, and more.
• Analytical Strength: Data-driven mindset with expertise in attribution tools (e.g., AppsFlyer, Adjust, Singular) to inform campaign decisions.
• Mobile Growth Track Record: 5+ years in B2C mobile app performance marketing, demonstrating consistent ROAS-positive results.
• Gaming Passion: Mobile gaming experience preferred. Show us you understand player motivation and how to reach gamers effectively.

Collaborative Environment

You'll thrive working cross-functionally:

• Product Team: Align UA strategies with product initiatives and roadmap.
• Data & Finance Teams: Collaborate closely to forecast performance and manage budgets effectively.
• Creative Team: Partner closely to test and iterate on high-performing ads, creatives, and marketing assets.

Why Join Us?

Battle Creek Games offers:

• Ownership & Autonomy: Ownership of user acquisition initiatives with freedom to innovate and experiment.
• Real Impact: Directly influence the growth and success of beloved mobile games played by millions.
• Competitive Compensation: Enjoy a comprehensive benefits package, flexible work arrangements, and clear pathways for professional advancement.

If you’re driven by data, creative problem-solving, and passionate about mobile gaming growth, we can't wait to meet you. Apply now and tell us how you’d take Battle Creek Games to the next level!